Nathan
Belmont, NC
Bio: Nathan Tothrow is a brand marketing consultant and neuromarketing researcher from Charlotte, NC. Prior to beginning his research work, he was chief marketing officer for Charlotte Metro Credit Union where he designed and implemented a broad re-branding campaign, writing and producing a series of award winning television commercials. Tothrow began his creative career as an editorial cartoonist and graphic artist for the Charlotte Observer and Gaston Gazette where he sharpened his copy writing and design skills before moving on to contribute to the marketing efforts of Wachovia, Bank of America and PNC Bank in Philadelphia. He has won several awards for copy writing, graphic design, television production and art direction. He is currently working on the illustrations for a series of children's picture books. Inspired by security work in the US Navy, Tothrow has been researching the role physiology plays in detecting deceit. Specifically, he has developed methods for measuring positive and negative emotional reactions to advertising by recording physiological responses.
The Neuromarketing Adviser 